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The brainchild of renowned hair stylist Scott Fontana and Fontana Brands,
Badass Hair is an exciting, innovative, and provocative entry into the hair
products industry. Its brand motto is “American in Style. Rugged in Attitude.
Defiantly Creative.”
“I believe that Badass Hair is unique because it’s simple,” says Scott. “I didn’t
go to the core of the earth to find my ingredients. Did Jesse James build his
bikes using something other than metal? No. Did Ed Hardy use something
other than cotton to design his clothes? No. They used what works. And so did I.”
The line consists of 29 shampoos, conditioners, styling and finishing products
with names like “Up All Night,” “Ecstasy Luxury Shampoo,” “Luminosity,”
“Phat,” “Wicked Mint,” and several other edgy, push-the-envelope titles. Each
type of personality can find a product within the line that suits his or her style.
Before developing Badass Hair, Scott owned Salon Fontana with two locations
in Las Vegas and one at the Sports Club/LA at the Ritz Carlton Hotel Boston
Common, and styled hair for celebrities, music videos, photo shoots, TV and
fashion shows. In 2006, he also created an online educational program for
beauty school students and professionals to teach advanced techniques. The
program brought him to realize that he needed a full hair line to back up his
teachings. Since he hadn’t fallen in love with any of the lines he researched, he
knew he had to create something that he, his clients and his students could
fall in love with. |
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