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Neil Morris’ passion for beautiful fragrances began thirty years ago when he
started blending custom perfumes for family, friends and personal clients.
With decades of exploration, refined technique and inspiration from top
perfumers, Neil has developed a process and approach to fragrance design
that is truly unique and can only be referred to as a gift. Utilizing a repertoire
of more than 700 of the finest essential and fragrance oils available, Neil
custom blends for stores, boutiques and individuals. Neil Morris Fragrances
(NMF) offers fragrance design services for individual clients, private labeling,
and special occasions such as weddings. In addition to custom blends, NMF
has a catalog of over one hundred fragrances that Neil has created through
the years, several of which will soon be available at retail stores.
NMF approached Bayleaf Communications, Inc. to develop a public relations
campaign to create awareness first of its custom-blended fragrances, and then
to set the stage for the introduction of its first line of fragrances for the retail
market. Our work included the development of a press kit targeted at a variety
of audiences, the organization of several events to introduce Neil to potential
clients and other local businesses, and a comprehensive print and electronic
media blitz.
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